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The most useful products might be overlooked unless art plays a role in making them appealing to users.
It's the time when designers come into play and their primary task is to create a synergy effect which may stem from a collaboration of design team members.
Besides delightful visuals for both of them, the business gets the necessary support in setting the main goals and ways to achieve them. In turn, the user gains real benefits from using the product.
1. Design is how it works!
2. Technology is constantly evolving
3. Create a minimum viable product
4. Save time and money