App design - ITgenerator

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Designing
an app
is great.

Designing
a future
is better.

Product Design Product Design

Is Product
design art
or science?

The most useful products might be overlooked unless art plays a role in making them appealing to users.

Is it a matter
of a designer
or teamwork?

It's the time when designers come into play and their primary task is to create a synergy effect which may stem from a collaboration of design team members.

Product Design
Product Design

Is it for a client
or a future user?

Besides delightful visuals for both of them, the business gets the necessary support in setting the main goals and ways to achieve them. In turn, the user gains real benefits from using the product.

Why Product Design is essential part
of each app development process?

1
Design is
how it
works!
Technology is constantly evolving

“Design is not just what it looks like and feels like. Design is how it works!
Steve Jobs

Technology
is constantly
evolving
2

Technology is constantly evolving, so if you have an idea to solve your user's problem, your design team will probably know a better way to do it.

Technology is constantly evolving
3
Create a
minimum
viable product
Technology is constantly evolving

Creating successful apps requires collaboration and a culture of continuous feedback, so your task is to create a minimum viable product and put it into the hands of the users as soon as possible.

Save
time and
money
4

A well-conducted design phase will help you save time and money, because the earlier you will detect bugs in the app development process, the lower will be the cost of removing them.

Technology is constantly evolving

1. Design is how it works!

Technology is constantly evolving

“Design is not just what it looks like and feels like. Design is how it works!
Steve Jobs

2. Technology is constantly evolving

Technology is constantly evolving

Technology is constantly evolving, so if you have an idea to solve your user's problem, your design team will probably know a better way to do it.

3. Create a minimum viable product

Technology is constantly evolving

Creating successful apps requires collaboration and a culture of continuous feedback, so your task is to create a minimum viable product and put it into the hands of the users as soon as possible.

4. Save time and money

Technology is constantly evolving

A well-conducted design phase will help you save time and money, because the earlier you will detect bugs in the app development process, the lower will be the cost of removing them.

UX REVIEW

CONCEPTING & STRATEGY

Defining the scope of the project, the stages of product roadmap along with the analysis of the target group, market, competition and key functionalities.

  • Knowledge of the scope, budget and time of the project.
  • Awareness of the risks and chances of success of a mobile project.
  • Possession of a detailed map of app features, divided into a minimum viable product (MVP) and its further iterations.
  • Application requirements specification
PRODUCT DESIGN UX

PRODUCT DESIGN UX

Sketching user experiences by focusing on the usability and performance of the product’s features.

  • Focus design team perception only on behaviors and functionalities
  • A chance to gather feedback and test how the product will work based on a prototype
  • Spotting weak points of user paths to achieving goals
  • Information architecture
  • User flows
  • Low-fidelity wireframes
  • Clickable prototype
VISUAL DESIGN UI

VISUAL DESIGN UI

Bringing colors, shapes, typography and emotions to the product.

  • Stunning visualization of your product
  • A chance to get to know the real impressions of the tested users
  • Style guide
  • High-fidelity prototype
UX REVIEW

UX REVIEW

UX Review is an expert assessment of mobile digital products, focusing on their usability and user experience.

  • Focus on priorities
  • Easy starting point
  • Free of charge - limited offer!
  • Report analysis of the product with actionable recommendations on how to improve it
PRODUCT DESIGN UX

PRODUCT DESIGN UX

Sketching user experiences by focusing on the usability and performance of the product’s features.

  • Focus design team perception only on behaviors and functionalities
  • A chance to gather feedback and test how the product will work based on a prototype
  • Spotting weak points of user paths to achieving goals
  • Information architecture
  • User flows
  • Low-fidelity wireframes
  • Clickable prototype
VISUAL DESIGN UI

VISUAL DESIGN UI

Bringing colors, shapes, typography and emotions to the product.

  • Stunning visualization of your product
  • A chance to get to know the real impressions of the tested users
  • Style guide
  • High-fidelity prototype

Our work

Case Study

MEDICAL
LOGISTICS

Advanced medical couriers managing system

See case study

120+

Delivered
projects

17

Years of
experience

Publication

The complete guide on how to avoid mistakes in creating mobile apps

Get e-book

Customers testimonials

Why are we
different?

Our style is a flawless artistry
combined with powerful delivery.

  • Experienced
    design team
    that can handle
    any mobile challenge

  • We focus
    on high quality
    communication and
    continuous feedback

  • We always deliver
    in unique style

Check how much
your app will cost!

Product Design FAQ

The design price depends on the number of days needed to prepare a project. The number of days depends on the level of functional advancement of the application, integration with external APIs and the complexity of the graphics. We approach each project individually, estimating the number of days needed to create the visual look and functional aspects of the application.
The standard application design process focuses on the functionality and visual side of the app, so it does not include branding. We are prepared to extend the design process to include the creation of a brand. If such a need arises on the part of the customer, subcontractors related to branding recommended by the ITgenerator or the customer shall be included in the work schedule.
The recognition and UX design stage are often omitted during app development, which later affects the quality of the solutions provided. The task of designing is not only to provide the look of an app, but above all to create a product that is easy to use and has the foundations for its further development. This is a time when you can rely on the design team which will help you to find above-average solutions to meet the needs of your users.
Each design stage can be divided into 3 main sets of activities - concepting and strategy, sketching functionalities and screens, and graphic designing. It is possible to buy the above sets of activities separately, under the conditions that the works are carried out in chronological order and that the customer has at his disposal appropriate materials for starting the given set of activities:

1. The concept and strategy phase can start straight away, after the brief has been filled in, without signing the contract.

2. The screen sketching phase can begin after receiving the functional specification, which is the result of the work of previous phase.

3. Graphical design begins after the functional specification, supplemented by user flow, information architecture and wireframes, has been submitted. For commercial projects, the customer side materials are complemented by brand guidelines.
The design phase is omitted in the case of projects with a low workload and a focus on programming only. With other projects, developers can start coding when the client has full functional specification together with screen graphics.
No. You need to design every application, not only for startups, but also for internal business use. The difference is the design process, where activities related to market analysis, competition analysis and identification of the target group of users are added in case of startups.
If you do not have the chosen font, then during the graphic design stage you will select the typography that matches the purpose and style of your application together with the designer. We work on a large number of free fonts. However, if you wish to use a paid font, it is up to you to choose the font you wish to use. In case of animation, we approach them individually and charge them additionally.
Testing at the design stage has a significant impact on correcting bugs even before programming, which then saves time and money. We test apps twofold:

1. After sketching your screens and their functionalities

2. After adding colors and graphics

After the tests, an observation report is prepared and recommendations are made as to the corrections discussed later with the customer.
Material design is cheaper and less time-consuming. Its implementation is based on the use of standardized graphics elements coming from publicly available libraries. Often this type of graphic design is used for applications operating for internal company use. Dedicated graphics, such as layouts, illustrations and icons, are used to create commercial applications in order to differentiate themselves in the competitive market and to develop a coherent visual message.
The design team on the customer side consists of a mix of people who are responsible for project management, marketing or business development. The team is supplemented by a representation of the software house with people at the positions of Project Manager, Developer and Product Designer, who also manages the work of the entire team.

Shape your future
with the great team